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Cool Facebook Timeline Cover Photos
Facebook recently rolled out their new Timeline platform to brands. Whilst you can read about our opinions on all of the changes here, in this post we’re going to focus on the aspect that’s taking...
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5 Reasons to Create Great Content
Going into social without relevant content is like giving a seminar without having a talk. You’ve been given a platform, but what’s the value in someone listening to you if you don’t have anything...
View ArticleSponsored Stories are going to be Facebook’s Killer Ad Unit
Word of mouth has always been one of the most powerful selling formats. Social media then amplified its effect, as people’s networks spread from the refines of geography to global interpersonal...
View ArticleWhy Social Networks in the Workplace Really Matter
Whilst the linear way we structured organizations and their flow of communications in the past (hierarchies, tree structures) has served a purpose, we now live in a world where technology has...
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How Pinterest Could Stamp on Google’s Feet
Those who know me will know that Google’s plethora of advertising platforms aren’t something I advocate. However, one thing no one can argue about is their ability to deliver advertisements that...
View ArticleWhat is Facebook Exchange?
Touted as a cheaper, capable of both higher click-through and post-click conversion rates than other display retargeting solutions (including Google’s AdX), Exchange is Facebook’s way of providing a...
View ArticleWhat Goes Into a Good Social Media C.V.?
There have been a few success stories of people successfully using social media to find their dream job. However, for the vast majority of you some kind of traditional C.V. will at least be expected...
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2012 – The Year of The Social Media Extension
The year in advertising reaches its climax as retailers and brands alike clamber through your TV sets prying for your attention and Christmas pounds (the monetary type). Only the super bowl reaches the...
View ArticleBig Opportunities For Socia In 2013
Human beings are incredible creatures at making sense of events in hindsight. Whilst looking backwards it’s may seem simple to make out the paths we’ve taken and the reasons we’ve chosen to take it,...
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